Google has introduced its Linux based operating system Android One to use especially with low-end touchscreen smartphones and tablets, same is the case with Android Wear which will be the core of smartwatches and other wearables. Now with Android One Google is stepping to make its mark in developed countries where consumers are still in transition. Reportedly, smartphone sales have exploded 186% growth in just the last year and the major selling smartphones are under $200 price tag.
It looks like Google has introduced Android One taking inspiration from Nokia (now owned by Microsoft) who has introduced Nokia X series, Asha as well as Microsoft Windows Phone that does not have costly price tag, but still are functional and attracting buyers. Google Android One is especially designed for lower cost hardware but without compromising on functionality and increased prices.
Google’s senior vice president, Sundar Pichai has revealed that, Android One is a reference platform; it’s a set of rules which will help low cost phone developers. They have assured that Android One will run smoothly on low-end devices and will provide a uniform experience to everyone. Google’s KitKat is basically designed for addressing software issues on low-end devices whereas Android One is to handle the same issues but for low cost hardware.
The first ever Android One device has been launched in India with 3 brands Micromax, Spice and Karbonn. They are priced between 6000 to 7000 Indian rupees which is significantly less than other smartphones that’s been sold in developed countries. Android One phones will feature 4.5-inch display, support for two SIM cards (an important feature for many in developing markets), SD card slot, FM radio whereas it will run stock Android, will get automatic updates and accessibility to Google Play Store’s app and contents.
Reportedly, small low resolution displays that run under the hood are more famous in India compared to high end costly devices. We can also understand the importance of low cost devices such as Motorola Moto G and Motorola Moto E, that runs latest version of Android and has took all us by surprise, by providing such an outclass experience which no one ever expected in such a low price tag. Google want to diminish the difference between high and low end devices, so it’s likely they are on the right path and will dominate the market with Android One.